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What’s the connection between me, my instruments, bandmates, and collaborators?.Where was I when I wrote and recorded it?.Was writing it in response to something significant that happened in my life?.Telling your story makes it more personal and engaging.
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Promoting your own music can feel pushy or overwhelming. Your promotion efforts should tell it.įigure out what’s interesting and unique about your new music and tell your story in the lead up to your release.Įxamples like Bon Iver’s hunting cabin or Tennis’ husband and wife sailing trip tale show that stories can add a whole other layer to your music. Find the story behind your new music and tell itĮvery album, every song, every chord has a story inside it. It’s possible to choose a custom release date as early as 7 business days in the future, but give as many days as you can (2-3 weeks) for a better chance of your release being live on the same day. Just fill out your custom release date on the fourth step of the LANDR release builder, and your music will be live in all stores on the same day-just be sure to leave enough time in advance. Once your music is mixed and mastered, use digital distribution to set a custom release date for your project on all major streaming platforms including Spotify and Apple Music.
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Setting a release date to aim for has tons of benefits, like helping you decide how to manage your time and providing some healthy pressure to finish. Whether your music is finished or not, you need to set your release date. Here’s five tips to help you get the most out of your promotion efforts during the time leading up to your release. Effective music promotion starts months before it’s out.Ī solid pre-release campaign can build excitement for your release, grow your audience, and turn casual listeners into real fans.īut where do you even start? And more importantly, how do you make it work while still having time to finish your music? Waiting until your music is released to start promoting is way too late. Promoting your new music shouldn’t start on the release date.